Soft2Bet Enters African Market Through Turnkey Partnership with Channels TV
iGaming solutions provider Soft2Bet has announced its first foray into Africa through a multi-year turnkey agreement with Channels Media Group, Nigeria’s leading media organization. The partnership will introduce Waddibet.com/ng, a cutting-edge online sports betting and casino platform, powered by Soft2Bet’s renowned technology and managed services. Also read: Trump Crypto Plan: Strategic Reserve Rumors Stir Debate This collaboration marks a significant step in Soft2Bet’s global expansion strategy, bringing its expertise in online gaming to Africa’s largest economy and most populous country. The deal leverages the local market knowledge of Channels Media Group, combined with Soft2Bet’s Motivational Engineering Gamification Application (MEGA), to drive engagement and deliver market-leading returns on investment. A Strategic Partnership for Growth Soft2Bet will manage Waddibet’s entire customer acquisition and retention strategy, utilizing its innovative Managed Services offering. Channels Media Group, known for its strong brand equity and extensive reach across Nigeria and beyond, will provide the local expertise needed to resonate with the Nigerian audience. The integration of Soft2Bet’s MEGA platform ensures operators can provide high-quality content and boost player engagement within regulated markets. This move highlights the commitment of both companies to establishing Waddibet as a premier iGaming brand in the region. Martin Collins, Chief Business Development Officer at Soft2Bet, expressed his enthusiasm for the partnership: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-caliber media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market, and the combination of Channels TV’s strong brand equity and our highly localized and powerful solutions will deliver strong growth in this major market.” Regulatory Expansion and Future Plans Soft2Bet’s regulatory footprint has been growing steadily, with the company entering major markets like Sweden, Denmark, Romania, and Italy in 2023. The addition of Nigeria to its portfolio continues this trajectory, with plans to integrate new partners and expand its content library throughout 2025. Also read: Bitcoin Price Prediction for 2025: Could Trump Returning Spark a Crypto Bull Market? This African expansion aligns with Soft2Bet’s broader strategic roadmap, aiming to provide turnkey solutions tailored to diverse markets. The company’s focus on innovation, such as its MEGA gamification platform, sets it apart as a leader in the iGaming space. Tobi Momoh, Group Strategist & Consultant at Channels Media Group, highlighted the potential of this partnership: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.” About Soft2Bet Soft2Bet is a global leader in iGaming turnkey solutions, delivering innovative platforms and services to online gambling operators. With over 13 global licenses, the company is renowned for its Motivational Engineering Gamification Application (MEGA), which enhances player retention and engagement. The company has successfully launched numerous iGaming brands across multiple markets. Also read: Top Presale Meme Coins to Watch About Channels TV Channels Television is Nigeria’s most trusted news organization, operating since 1992. As the first and only thriving national TV brand dedicated solely to news dissemination, Channels TV reaches audiences across Africa and globally through its bureaus in Johannesburg, London, Dubai, and Washington, DC. The organization is recognized for its commitment to delivering reliable and impactful content.